Example. Chevy made a big deal about how they were bringing back the Blazer. Here is what you're going to get:
https://www.chevrolet.com/upcoming-vehicles/all-new-blazer
...it's just another crossover. The way it works with corporations is they want to market to who
will have the money, not necessarily who has it now. Millennials are where it's at and the companies are trying to get into their future pockets. Full function, high clearance, SUV's are just not as popular as they used to be.